Jane Anson

Author

Marketing your enterprise

Community Catalysts is a brilliant social enterprise (CIC) dedicated to a vital mission: ensuring people across the UK have choices when it comes to local care, health and community support. A key part of their work involves supporting individuals to launch their own community enterprises. Design for impact I was brought in to lead the design on a 40-page comprehensive brochure for the organisation. Because …

3 reasons why your brand’s design should be visible on your marketing materials

You conduct thorough research and plan carefully, before implementing your new marketing campaign. This can use print or look to reach a new audience on a different media to market your product or service. Yet, there could be a few reasons why it isn’t noticed, so I’m asking you how visible is your brand? If you’re not sure, there’s a chance people could …

30 years in business

In 2021 one of our long-standing clients, JMDA Design, celebrated 30 years in business and trading internationally. One of the founders, Derrick Barker, has followed his vision to develop and innovate ground-breaking product design. Their product designs have won numerous awards globally. Some have resulted in two Red Dot Awards, in 2016 and 2020 and the prestigious Queen’s Awards for Enterprise for International Trade in …

Wellbeing stories

We all know the power of stories to get your message across. John Reed otherwise known as the Story Tellah Fellah does this to help combat loneliness with his CIC business. John is an experienced story teller, who creates stories with memorabilia, music and poetry. He currently does this online to reduce loneliness and social isolation with older people. Previously he took his …

Word therapy

“All contracts have been postponed, so I’m writing that book I had never found time to write!” Kathy said to me over the phone in April.  Growing any business is difficult, but when you make that decision to jump from employed to business owner, there’s usually no manual. Surely this would put most people off… but if you’re like Kathy, who’s always resourceful …

Give your business presence

iD Creative Design has partnered with Noble Digital  to offer two bespoke digital packages tailored for discerning business owners. These packages offer cost-effective ways for companies to make their business, products and services stand out through consistent, creative branding and a user-friendly, memorable online presence. Creative collaboration After a discussion with Larry we’d identified a gap in the market that our creative services combined …

Is your business Cutting the mustard?

There’s nothing worse than images that fall short in reflecting the true capabilities of a company. If they fail to illustrate your calibre and skills, then you have every chance of losing out on business in your market place if they just don’t  “Cut the Mustard”. That’s what Adrian said to Jane over the phone during lockdown. Some companies fail to recognise how …

Creative vibes

Manda knew she needed help with the her business identity and when I was asked if we could help, I felt privileged. Having a big passion for creative businesses Manda is always bursting with new ideas and ready to share these! Working locally and nationally, she helps coach, mentor artists and co-ordinate projects within cultural organisations. Knowing who your target audience is, really …