Is your business Cutting the mustard?
There’s nothing worse than images that fall short in reflecting the true capabilities of a company. If they fail to illustrate your calibre and skills, then you have every chance of losing out on business in your market place if they just don’t “Cut the Mustard”.
That’s what Adrian said to Jane over the phone during lockdown. Some companies fail to recognise how ‘terrific’ images can elevate them across the business world and attract their ideal client. We decided to create an image that’s represents this metaphor!
Images are a powerful and persuasive way to get your message across quickly. So that’s how the process began. It’s so easy for us to visualise as creatives, this is a skill we’ve developed throughout our careers. As this conversation happened during lockdown, we decided to set ourselves a project and create an image combining our skills to create this well known metaphor.
The process started with Nick and Jane sitting down to producing some sketches to see how this could visually look. There were a few ideas but one clear one, so we sent over this sketch to Adrian to comment on. He loved the idea and this sketch gave him clear direction what we had in mind for him to then start his part of the challenge.
Adrian then sourced and set up these specific objects to photograph in his studio, creating two individual shots. These comprised of a mustard jar and a pair of textile shears. Having an extensive career in photography this was second nature for Adrian, although with objects that have reflective surfaces you need to take the time to get the highlights and low lights to look correct. Having a set of images shot separately they need to look right in the final image. As both images were photographed for cut outs, a white backdrop suited the mustard jar, but a gold backdrop enriched the quality of the scissors and warmed towards the tone of the mustard. Once Adrian was satisfied the photos of these objects he sent them over to us.
Nick skilfully cut out each object to remove the background, spliced and set up the combined image in Photoshop. Using plenty of blends, highlights and shadows to make each object as realistic as possible to layer up the final design. Jane created the graphics for the label in Illustrator using suitable fonts to fit the style. This was then imported into Photoshop to mould around the label area. Photoshop is a vast programme but ideal to manipulate images. However, having used it professionally over the years it is second nature to us, but it still takes time to compose the objects together to make it look as polished as this: