We build and develop brands
Are you a creative business owner struggling with your brand online, or are you a marketing manager with different branding for your social media and printed material?
We're here to help to get your brand consistent! Here at iD Creative Design (iD) we specialise in designing digital and print design to work for you or your team. We have over 25 years in the graphic design industry and know how to get your brand pixel perfect.
We can help you with your brand.
As a graphic design studio this means we:
- develop new branding for your business
- re-design your current branding
- make all your branding as consistent as the world’s biggest, across all your digital and traditional media
Let’s look at each of these in turn.
1. Develop new branding
This is typically done for new clients or existing clients wanting to develop a sub-brand. We will work with you to understand your business’ objectives and create branding assets that will help you realise your ambitions.
2. Re-develop your current branding
This is typically done for clients who feel their branding no longer represents their company values or image, or both.
Businesses change over time. All branding assets should change in line with the evolving business. If not, your products and services will not be properly represented by your branding.
We’ll give you the benefit of our 25 years’ experience to let you know if your branding reflects who you really are.
3. Make your branding as consistent as the world’s biggest
Your business is likely to use brand assets, as well as specific logos and fonts, in different ways. It’s possible that the social media manager may use brand assets slightly differently from the way they’re used on letterheads, brochures and business cards.
This kind of inconsistency is harmful to your business. It dilutes your brand.
Inconsistent branding weakens the perception of your business. It looks unprofessional. And when this creeps into your business, people begin questioning if you are who you say you are. It’s a slippery slope from there…
Think about some really well-known brands. Their branding NEVER changes. The colours (we mean the exact printed colours CMYK/Pantone/RGB/HEX colours), the fonts (we mean the exact weights and size), the placement of the branding (the millimetres of space between the logo and the edge of the page) is ALWAYS the same. It’s always the same because consistency builds trust. And trust is the key to success for every business.
With 25 years’ graphic design experience each, we can help you deliver the same kind of consistency as all the big brand names. Truthfully, we can’t promise that you’ll become quite as successful as the world’s biggest companies. But at least you’ll have one thing in common!
We do this because we love developing brands and watching businesses grow.
Our approach is to listen to you
We do this to learn all about your business. How it started, where it is now and where it’s going.
Once we understand your business, we’ll get to work on branding that fully represents it. Branding that leaves your customers in no doubt that you are who you say you are and you do exactly what you say you do.
Base your branding on your objectives
Great branding is one of the most important aspects of your business because it gives your customers an immediate sense of who you are and what you do. It does this because it’s based on your own business objectives.
The brand guidelines we can provide ensure consistency across all your communications channels. Brand guidelines help ensure your team, as well as your suppliers, will always use the correct colours and fonts to represent your brand.
This is what all the biggest brand names in the world do.
Why not get in touch with Jane or Nick. We’d really love to learn more about your business.