BASIS current logo




The BASIS logo and brand had served us well for a long time, but the tenth anniversary celebrations of our organisation was the perfect time to refresh the brand with a more up-to-date and clearer feel. iD Creative combined simplicity with clarity. They listened to us and created a new brand identity for us that met all of our requirements – and all on a tight timescale. We have had very positive responses from our members on the new look and feel of the BASIS brand. I’d be happy to recommend iD Creative to others.

Russell Seymour, BASIS


Sustainable branding

For our latest project we were invited by Larry from Noble Digital to lend a hand with our graphic skills on a collaborative rebrand and new website. This project was interesting, especially with the movement in sustainability being at the forefront of the news with COP26 this year. BASIS (The British Association for Sustainable Sport) needed a website overhaul and a more versatile and modern brand to use for their marketing. BASIS provides expert help to sports clubs, venues and governing bodies to help them to understand their impacts, set targets and implement processes to improve their environmental performance.

On your marks, get set... 

We started the ball rolling with the team to discuss where their current logo and branding was failing to direct us to form a brief. This direction helps to streamline the process to just three bespoke concepts to submit to the client. Having client feedback always help to shape the final design so we always welcome any amendments at this stage.

The winning design 

There was a clear winner from our three concepts which now stands proudly on their new website. By combining the green arrow of the logo with the powerful black and white sport images it helps add to the concept of movement. With these graphics approved, we could then develop the brand guidelines so that their marketing department and suppliers know how to use the logo suite, fonts, imagery and colours work in harmony with each other. It also gave Larry clear direction on the digital design of the website with fonts and colour restrictions to add to the wireframe. Their 10 year anniversary celebration and award ceremony was the perfect excuse to have their new website live for mid October 2021.

Why not take a look at the BASIS website to see if you think we've hit the mark.