Having a tight brand gives a company the visible strength, just as all the biggest brands do!
Brand & website design collaboration
For our latest project we were invited by Larry from Noble Digital to lend a hand with our graphic skills on a collaborative rebrand and new website. This project interested us, as the movement in sustainability is a fast growing sector with it being at the forefront of the news with COP26 this year. BASIS (The British Association for Sustainable Sport) needed a website overhaul and a more versatile brand for their marketing. BASIS provides expert help to sports clubs, venues and governing bodies to help them to understand their impacts, set targets and implement processes to improve their environmental performance.
On your marks, get set...
We started the ball rolling with the team to discuss where their current logo and branding was failing which helped to direct us to form a brief. Having that direction helps to streamline the process to just three bespoke concepts to submit to the client. These three choices helped the client visualise our ideas to fit the brief and any amendments can be refined which help create the final design.
The winning design
There was a clear winner from our three concepts which now stands proudly on their new website. By combining the green arrow of the logo with the powerful black and white sport images it helps add to the concept of movement. With these graphics approved, we could then develop the brand guidelines so that their marketing department and suppliers know how to use the logo suite, fonts, imagery and colours work in harmony with each other. It also gave Larry clear direction on the digital design of the website with fonts and colour restrictions. Their 10 year anniversary celebration and award ceremony was the perfect excuse to have their new website live for mid October 2021.
Why not take a look at the BASIS website to see if you think we've hit the mark.