Energy saver

The renewable energy sector is expanding and Caplor needed to build their brand rapidly. A modern, clean identity was essential to stand out from their competitors. Their focus is to supply and fit sustainable products for businesses and domestic use to reduce energy costs. It was important that the brand reflects this across all marketing touch points.

Green shoots

We started from the ground up, working with their team to define what their objectives were. This help to guide us when creating a new brand style. In a growing sector the logo and branding had to be flexible and expand across their marketing. The brand guidelines needed consideration to define how the main logo sits above the division logos. This helped create a consistent hierarchy no matter where they are placed. The new branding now creates a consistency for all of their marketing, as all the biggest brands do!

Sustainable brand

We've created a new brand to reflect the growth of the business, leaving the team to get on with their jobs. Saving time is so important when you're part of a rapidly growing business to meet customer demand.