Printed material

Partners in design

As a trusted graphic design partner for UK SMEs, I wanted to address the real pain points that could be holding your businesses back in the design of your marketing. Whether you’re a business owner or head up a marketing team, you need to avoid inconsistent branding and mixed multi-channel chaos. With over 15 years of supporting UK SMEs here at iD Creative …

Stand out brand

Is your exhibition stand a showstopper or a missed opportunity? Planning to exhibit this year? Whether you’re launching a new product or showcasing a fresh service, trade shows offer invaluable face-to-face interaction with your target audience. But in a sea of competitors, how do you ensure your stand grabs attention and delivers results? Many businesses attend industry-specific exhibitions, creating a valuable opportunity to …

New product branding

That’s a wrap PerfectFit Harness are always looking for new ideas to inspire customers on how to support and train their furry friends. As their new product, the Lick mat is now launched and I can unwrap how we helped them brand and design it from scratch.  Having launched the PacoPouch two years ago, their team had found a new product to add …

Sustainable marketing

Thinking about using recycled or sustainable print in your marketing materials? When you think about printing, what words come to mind? I guess that the words ‘eco-friendly’ and ‘sustainable’ are the last words you think of? Have you thought about the impact of digital marketing against your printed material? We are all aware of the environmental cost with recycling paper but screens need …

Sustain your brand

“The sports sector, like all others, contributes to climate change, biodiversity loss and other sustainability impacts. BASIS is committed to delivering a positive impact for sport at every level from recreational to professional and elite sport.” Russell Seymour, CEO. How we helped a sports charity to design a sustainable brand   With the return of face-to-face events BASIS hosted their Annual Conference at …

Marketing your enterprise

Community Catalysts is a brilliant social enterprise (CIC) dedicated to a vital mission: ensuring people across the UK have choices when it comes to local care, health and community support. A key part of their work involves supporting individuals to launch their own community enterprises. Design for impact I was brought in to lead the design on a 40-page comprehensive brochure for the organisation. Because …

3 reasons why your brand’s design should be visible on your marketing materials

You conduct thorough research and plan carefully, before implementing your new marketing campaign. This can use print or look to reach a new audience on a different media to market your product or service. Yet, there could be a few reasons why it isn’t noticed, so I’m asking you how visible is your brand? If you’re not sure, there’s a chance people could …

On the tourist trail

The historic market town of Bromyard, found nestling in the Bromyard downs in rural Herefordshire needed to update the lamp post banner designs along the busy tourist route from Worcester to Leominster. As a busy tourist route the town council wanted to highlight the different areas of tourism that happened in the town to attract more passers by to experience the many events, …

How to get the perfect fit?

The Perfect Fit Harness brochure has just been updated to make it easier for people to understand how to fit the harness. When you have a great product to sell, this needs to be presented in the best way possible to your audience. New illustrations were added to clearly show the step-by-step process in an informative way. Working with the client to select …