Sustain your brand

“The sports sector, like all others, contributes to climate change, biodiversity loss and other sustainability impacts. BASIS is committed to delivering a positive impact for sport at every level from recreational to professional and elite sport.”

Russell Seymour, CEO.

Having a consistent online and offline presence will help sustain your brand across your marketing materials regardless how many channels your business uses. Using a considered logo helps to develop branding to ensure a consistent brand is easily maintained. BASIS held their Annual Conference at the sustainable Principality Stadium in Cardiff in May, with the return of face-to-face events. Our brief set by CEO Russell Seymour, was to design a minimum set of marketing items to be reused for future events. With a set of brand guidelines, sport images and 12 Principles icons at hand we were ready to develop their new brand for print.

We created a set of three different concepts for three pull up banners to reflect the sports BASIS currently support and the 12 Principles icons we originally designed. Spending the time with the client to get the details and layout refined for the final designs is an important part of the process. 

sustainable printed pull up banner designs
The final designs for the printed pull up banners, printed on sustainable materials with sustainable ink.


Final results

The chosen design maintained the forwards motion and direction BASIS want to convey with their image over the next decade. By keeping the print to a minimum these can easily be re-used for future events maintaining their sustainability. Whether they are used as a backdrop to speakers on stage or at an exhibition, keeping the brand at the forefront of people’s mind is essential. These continue with the sustainable theme to eliminate any waste in both time and materials they were printed by a sustainable UK printer Seacourt but without compromising the design.

Take a look at the video here of the event and see if you can spot the banners.

“Having worked with iDCreative to develop our new brand they were the obvious choice when we needed materials for our first in-person conference for a few years. iDCreative took time to get to know us as a client to understand our needs and how we want to be represented to our members, customers and clients. The service was end-to-end (including liaising with the printer) and communication was easy and responsive. I’m sure we will be working with iDCreative again.”

Russell Seymour, CEO

Connect with BASIS on:

Twitter: @BASIS_org

LinkedIn: @British Association for Sustainable Sport