The value of advertising

Why advertise you may ask?

Are you aware that we’re surrounded by advertising, on our mobiles/tablets/computer screens, TVs, newspapers, magazines, billboards, buses and bus stops, but what makes a good – even a great advert? Every business needs to advertise from small to large in some way. The main purpose of advertising is to increase sales of a product or the services of a company. 

Here are our tips how to add value to your advert:

  • to identify the proposition of your product or service and what are the benefits
  • separate information: the primary purpose of advertising is to clearly inform people about the products and services of the business
  • identifying new customers by offering a specialist product or niche service
  • using the logo and branding in a consistent style
  • stimulating primary demand by promoting best selling products or service
  • differentiating your offer from competitors.

That’s it, when done correctly this attracts new customers to grow your business whether it’s used across print and digital. Here are some creative campaign adverts we’ve designed over the years that we feel add value to our clients product or service.

Headline and image sourcing/manipulation created by iD.
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