Tag: design for print

Sustainable marketing

Thinking about using recycled or sustainable print in your marketing materials? When you think about printing, what words come to mind? I guess that the words ‘eco-friendly’ and ‘sustainable’ are the last words you think of? Have you thought about the impact of digital marketing against your printed material? We are all aware of the environmental cost with recycling paper but screens need …

The value of advertising

Why advertise you may ask? We’re surrounded by advertising everywhere. On our mobiles/tablets/computer screens, TVs, newspapers, magazines, billboards, buses and bus stops, but what makes a good – even a great advert? Every business needs to advertise from small to large in some way. The main purpose of advertising is to increase sales of a product or the services of a company.  Here …

3 reasons why your brand’s design should be visible on your marketing materials

You conduct thorough research and plan carefully, before implementing your new marketing campaign. This can use print or look to reach a new audience on a different media to market your product or service. Yet, there could be a few reasons why it isn’t noticed, so I’m asking you how visible is your brand? If you’re not sure, there’s a chance people could …