Jane Anson

Author

The value of advertising

Why advertise you may ask? Are you aware that we’re surrounded by advertising, on our mobiles/tablets/computer screens, TVs, newspapers, magazines, billboards, buses and bus stops, but what makes a good – even a great advert? Every business needs to advertise from small to large in some way. The main purpose of advertising is to increase sales of a product or the services of …

Sustain your brand

“The sports sector, like all others, contributes to climate change, biodiversity loss and other sustainability impacts. BASIS is committed to delivering a positive impact for sport at every level from recreational to professional and elite sport.” Russell Seymour, CEO. Having a consistent online and offline presence will help sustain your brand across your marketing materials regardless how many channels your business uses. Using …

Marketing your enterprise

I’m happy to announce our first brochure of the year was signed off in late March! Marketing for small enterprises by Community Catalysts is now complete and ready to download here. Community Catalysts is a social enterprise and community interest company working across the UK to make sure people have a real choice of local care, health and community options. As part of their …

4 reasons when it’s time to rebrand your business

This is a question we get asked a lot and if you run your own business there are key points you need to be aware of. A good brand is more than a name and logo, it should communicate what your business does and how it does it throughout the branding. A well thought out brand establishes trust and credibility with their customers …

30 years in business

This year one of our long-standing clients, JMDA Design, are celebrating 30 years of trading internationally. One of the two founders, Derrick Barker, has continually followed his vision to develop and innovate ground-breaking product design. This has led to some award winning designs, resulting in two Red Dot Awards, in 2016 and 2020 and the prestigious Queen’s Awards for Enterprise for International Trade in 2019. …

Wellbeing stories

We all know the power of stories to get your message across. John Reed otherwise known as the Story Tellah Fellah does this to help combat loneliness with his CIC business. John is an experienced story teller, who creates stories with memorabilia, music and poetry. He currently does this online to reduce loneliness and social isolation with older people. Previously he took his …

Word therapy

“All contracts have been postponed, so I’m writing that book I had never found time to write!” Kathy said to me over the phone in April.  Growing any business is difficult, but when you make that decision to jump from employed to business owner, there’s usually no manual. Surely this would put most people off… but if you’re like Kathy, who’s always resourceful …

Give your business presence

iD Creative Design has partnered with Noble Digital  to offer two bespoke digital packages tailored for discerning business owners. These packages offer cost-effective ways for companies to make their business, products and services stand out through consistent, creative branding and a user-friendly, memorable online presence. Creative collaboration After a discussion with Larry we’d identified a gap in the market that our creative services combined …

Is your business Cutting the mustard?

There’s nothing worse than images that fall short in reflecting the true capabilities of a company. If they fail to illustrate your calibre and skills, then you have every chance of losing out on business in your market place if they just don’t  “Cut the Mustard”. That’s what Adrian said to Jane over the phone during lockdown. Some companies fail to recognise how …