Jane Anson

Author

Partners in design

As a trusted graphic design partner for UK SMEs, I wanted to address the real pain points that could be holding your businesses back in the design of your marketing. Whether you’re a business owner or head up a marketing team, you need to avoid inconsistent branding and mixed multi-channel chaos. With over 15 years of supporting UK SMEs here at iD Creative …

Stand out brand

Is your exhibition stand a showstopper or a missed opportunity? Planning to exhibit this year? Whether you’re launching a new product or showcasing a fresh service, trade shows offer invaluable face-to-face interaction with your target audience. But in a sea of competitors, how do you ensure your stand grabs attention and delivers results? Many businesses attend industry-specific exhibitions, creating a valuable opportunity to …

New product branding

That’s a wrap PerfectFit Harness are always looking for new ideas to inspire customers on how to support and train their furry friends. As their new product, the Lick mat is now launched and I can unwrap how we helped them brand and design it from scratch.  Having launched the PacoPouch two years ago, their team had found a new product to add …

Sustainable marketing

Thinking about using recycled or sustainable print in your marketing materials? When you think about printing, what words come to mind? I guess that the words ‘eco-friendly’ and ‘sustainable’ are the last words you think of? Have you thought about the impact of digital marketing against your printed material? We are all aware of the environmental cost with recycling paper but screens need …

Personalised print

New Generation Social Work set up by Ash addressed the chronic stress and burnout prevalent in the social work profession. His goal was to move beyond digital resources and provide a physical toolkit designed to help professionals manage the heavy demands of daily reports, meetings, and scheduling. Despite Ash’s deep expertise in social care, he lacked experience in the technical requirements of design …

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Brand positivity

When PerfectFit Harness decided to introduce a new product they asked us to create the logo, branding and marketing brochure. The modular design of their harnesses means they can adapt for all dog shapes and sizes. We’ve worked with PerfectFit Harness since 2013 and know how passionate they are as dog welfare champions.   We started off with a meeting with the marketing manager and director …

The value of advertising

Why advertise you may ask? We’re surrounded by advertising everywhere. On our mobiles/tablets/computer screens, TVs, newspapers, magazines, billboards, buses and bus stops, but what makes a good – even a great advert? Every business needs to advertise from small to large in some way. The main purpose of advertising is to increase sales of a product or the services of a company.  Here …

Sustain your brand

“The sports sector, like all others, contributes to climate change, biodiversity loss and other sustainability impacts. BASIS is committed to delivering a positive impact for sport at every level from recreational to professional and elite sport.” Russell Seymour, CEO. How we helped a sports charity to design a sustainable brand   With the return of face-to-face events BASIS hosted their Annual Conference at …