Changing rooms – A tailored brand

on November 26, 2017 in Blog, Brand design, Creative graphic design, Printed material
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Changing your business is a big decision

Change is never small, especially in business. When Catherine Howie approached us to craft a bespoke logo for her unique sewing classes, we knew we were helping her reach the next step of her business journey. Catherine is inspired by the elegance of the 40s, 50s, and 60s, providing the foundations for our creative process. The new branding had to reflect her expertise with the seamless blend of classic styles and quality fabrics.

Our approach began with in-depth discussions to understand Catherine’s aspirations. We presented a range of concepts, allowing her to actively participate in shaping her brand’s visual identity. This collaborative process ensured the final logo perfectly captured her essence.

With the logo chosen from our concepts, the brand guidelines were designed next for Catherine and suppliers to follow. We also designed some stylish illustrations to use on the marketing. Once launched, the new style was well received with lots of positive feedback. Crucially, we ensured the logo was scalable, so it can be adapted to marketing materials, from small business cards to large signage. This versatility is essential for a growing business. To secure a strong personal brand, it helps to get recognised and demonstrates the power of a well-executed visual transformation.

“I’m really delighted with the rebrand and that iD so accurately nailed the brief. I’ve had some really positive feedback from clients who also love the graphics.”

Set your business apart from competitors

We always ensure that client expectations are met and it was great to hear that Catherine is delighted as it’s exactly as she had envisioned! With a tailored logo that now shows clarity in what the business offers, Catherine found that making the switch of her business was not as scary as she initially thought!

At iD Creative Design, we believe design is more than just aesthetics; it’s about capturing the ethos of a business and communicating its value. We’re proud to have helped Catherine achieve her vision to set her apart from the competition.

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Clients who trust us...

“Jane led me through the process confidently and at all times she was helpful and supportive. She has real creative skill and an eye for design, I think that was the reason why I chose Jane to work with, but what I think sets her apart is her approach. Jane is straightforward, positive, clear and really easy to work with. It makes a real difference.”
Paul Reid, LCR Consulting

“Having worked with iD Creative to develop our new brand they were the obvious choice when we needed materials for our first in-person conference for a few years. From brief to print the service was end-to-end and the communication was easy and responsive.”
Russell Seymour, BASIS CEO

“We are incredibly pleased with Jane’s work on the PerfectFit Lick Mat designs. She went the extra mile, not only helping us get all the designs completed on time for the product launch but also sourcing unique packaging that adds a special touch to the product. Jane also designed an informative and user friendly booklet to accompany the product, showing her attention to detail and commitment to quality.”
Steph Chamings, PerfectFit Harness

“From the initial meeting to clarify the details and project timescales, through to the launch, there was a good understanding of our needs. With regular communication, Jane was always on hand to address queries. ID Creative Design have a list of trusted suppliers, which saved us time and also meant that designs were tailored to particular print media. The final design translated seamlessly across our website and on all printed material.”
Andrew Webb, Malvern Festival of Ideas

“iD Creative Design are flexible in their approach and able to work both collaboratively on projects as well as deliver precise tasks with specific requirements. They understood our brief so the designs include aspects of our brand history, which we love. We have learned that being creative is difficult, and the investment in professionals, such as iD Creative Design, is definitely worth it.”
Gary Howell, MorganWalsh

“iD Creative Design are flexible in their approach and able to work both collaboratively on projects as well as deliver precise tasks with specific requirements. They understood our brief so the designs include aspects of our brand history, which we love. We have learned that being creative is difficult, and the investment in professionals, such as iD Creative Design, is definitely worth it.”
Holly Gwyn, Rockfield Spirits Ltd

“The new logo and branding give my website and business card a new lease of life. I feel it enables me to really stand out as a creative professional.”
Manda Graham, Coach & Mentor at Creative Spark

Creative design studio Worcestershire

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