When PerfectFit Harness decided to introduce a new product they asked us to create the logo, branding and marketing brochure. The modular design of their harnesses means they can adapt for all dog shapes and sizes. We’ve worked with PerfectFit Harnesssince 2013 and know how passionate they are as dog welfare champions.
We started off with a meeting with the marketing manager and director as we needed to get a clear understanding of the project. Having client insight is so important to us to achieve the right design to then meet clients expectations. With a gap in the dog market the PacoPouch had evolved as a pouch, a washable insert and training booklet for regular training sessions. The product concept is based on the science method of training to build your dog’s confidence and to reduce the risk of behavioural problems.
Creative training
We knew that a strong brand would help to establish it in the market place so we needed to design a unique identity. We designed three logos concepts, to give the client a visual how the product would to be branded before any manufacture costs. Combining the clients ideas with our creativity, helps to create the right visual identity to engage their customers. Designing a scalable logo made it easier for manufacture when applied to the exterior of the pouch. The brand colours and fonts are designed to be visible on the pouch, website, social media and on the printed training booklet.
Visuals to show how the final PacoPouch logo can be adapted so that its visible on different backgrounds.
Brand philosophy
Next, we applied the new branding to the training brochure which needed to fit into the PacoPouch. The client supplied rough drawings of the steps to explain how the three behaviour techniques should be illustrated. We created illustrations for each step so customers can easily follow each step for each positive reinforcement training technique. The key feature of the PacoPouch is the removable and washable insert, which after using moist training treats is ideal. Extending the new branding across all their marketing maintains a consistent brand.
Custom illustrations of training steps for the bookletBespoke diagram explaining the contents of the pouch.
Starting with a strong brand, has helped PerfectFit to launch their product with confidence to stay connected with their customers. This new product follows their ethos to promote dog training sessions with new techniques for any behavioural problems. Services provided by us for this project include; logo design, brochure design, custom illustrations and brochure design.
Positive reinforcement
It was all signed off in good time for the launch day. A month on and customer feedback has only been positive. Having the confidence in our design is so rewarding to see our clients flourish especially who are so passionate about their business. It goes without saying, we’ve also learnt how positive reinforcement helps a dogs behaviour!
Here’s what Steph the Marketing Manager had to say about how we fitted in with their team:
Jane has supported us from start to finish during our latest product launch, the PacoPouch. I presented Jane with some rough ideas and sketches and she came back promptly (as always) with a super design, in line with our brand, and reflecting our brand personality perfectly! Jane also brought fresh creative ideas to the table, which helped us to think outside of the box.
This is not the first time we have worked with ID Design, and it certainly won’t be the last!
Find out more and connect with PerfectFit Harness on:
“Jane led me through the process confidently and at all times she was helpful and supportive. She has real creative skill and an eye for design, I think that was the reason why I chose Jane to work with, but what I think sets her apart is her approach. Jane is straightforward, positive, clear and really easy to work with. It makes a real difference.” Paul Reid, LCR Consulting
“Having worked with iD Creative to develop our new brand they were the obvious choice when we needed materials for our first in-person conference for a few years. From brief to print the service was end-to-end and the communication was easy and responsive.” Russell Seymour, BASIS CEO
“We are incredibly pleased with Jane’s work on the PerfectFit Lick Mat designs. She went the extra mile, not only helping us get all the designs completed on time for the product launch but also sourcing unique packaging that adds a special touch to the product. Jane also designed an informative and user friendly booklet to accompany the product, showing her attention to detail and commitment to quality.” Steph Chamings, PerfectFit Harness
“From the initial meeting to clarify the details and project timescales, through to the launch, there was a good understanding of our needs. With regular communication, Jane was always on hand to address queries. ID Creative Design have a list of trusted suppliers, which saved us time and also meant that designs were tailored to particular print media. The final design translated seamlessly across our website and on all printed material.” Andrew Webb, Malvern Festival of Ideas
“iD Creative Design are flexible in their approach and able to work both collaboratively on projects as well as deliver precise tasks with specific requirements. They understood our brief so the designs include aspects of our brand history, which we love. We have learned that being creative is difficult, and the investment in professionals, such as iD Creative Design, is definitely worth it.” Gary Howell, MorganWalsh
“iD Creative Design are flexible in their approach and able to work both collaboratively on projects as well as deliver precise tasks with specific requirements. They understood our brief so the designs include aspects of our brand history, which we love. We have learned that being creative is difficult, and the investment in professionals, such as iD Creative Design, is definitely worth it.” Holly Gwyn, Rockfield Spirits Ltd
“The new logo and branding give my website and business card a new lease of life. I feel it enables me to really stand out as a creative professional.” Manda Graham, Coach & Mentor at Creative Spark
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