New product branding

on October 31, 2024 in Blog, Printed material, Work
PF_Lickmatdesign_header1

That’s a wrap

PerfectFit Harness are always looking for new ideas to inspire customers on how to support and train their furry friends. As their new product, the Lick mat is now launched and I can unwrap how we helped them brand and design it from scratch. 

Having launched the PacoPouch two years ago, their team had found a new product to add to the range. Their lick mat is based on the scientific method of training to improve a dog’s confidence and reduce behavioural problems, to enrich, reward and entertain. After completing market research the director and marketing manager invited me to discuss the new idea and create a plan and design - ready to launch!

Stressless

For stressless husbandry tasks, the lick mat aids dogs with simple mental enrichment for the dog to lick dog friendly food off the mat. Making it perfect to transform challenging tasks such as nail clipping or bath times into a positive experience by using the mat as a distraction or reward.

There are considerations when you launch a new product, so starting off with consumer research and a brief gives me the foundations to work from. You need to know what features your customers are looking for and where your product can solve any problems they have. Be clear how to tell your story for the product launch to create marketing that will resonate.

Silicone square Lick mat package with concertina 'Recipe' & 'How to use' guide product photo.
Silicone square Lick mat with branded logo in the centre.
Lick mat

Positive treats

The final pack includes a silicone lick mat and spatula both matched to the PerfectFit grey. We explored packaging options so that the final product would fit within postage restrictions and least waste packaging. Discussing our creative ideas with clients always helps to refine the details before reaching the final design. Quantities and cost were also discussed to help towards viable options. This is important to fit the project in the budget and allow for any movement.

Dog Lick mat packaging artwork that wraps around products to complete the pack

Recipe for success

Finally, the design of the printed Recipe and Ideas Guide combines supplied information from their marketing manager with our custom graphics. A concertina leaflet was chosen with branded diagrams to illustrate some simple recipes. The benefits of how and when to use the lick mat add more value to this pack. Existing branding runs across this packaging design to help connect their existing customers.

Recipe & ideas guide unfolded concertina leaflet layout showing bother sides
Recipe & ideas guide unfolded concertina leaflet layout showing bother sides.

Our services for this project include; brochure design, packaging design, custom illustrations and project management.

We're always on the look out to help as many businesses to achieve a visible brand, so get in touch if you’ve got a new pet product in mind!

What the client had to say

"We are incredibly pleased with Jane’s work on the PerfectFit Lick Mat designs. She went the extra mile, not only helping us get all the designs completed on time for the product launch but also sourcing a unique and fitting labelling/packaging option that added a special touch to the product. Jane also designed an informative and user-friendly booklet to accompany the product, showing her attention to detail and commitment to quality. Her expertise and dedication always make a huge difference when we’re working on new projects together, we are grateful for her hard work and creativity!"

Steph Chamings, PerfectFit Sales & Marketing Manager

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Clients who trust us...

“Jane led me through the process confidently and at all times she was helpful and supportive. She has real creative skill and an eye for design, I think that was the reason why I chose Jane to work with, but what I think sets her apart is her approach. Jane is straightforward, positive, clear and really easy to work with. It makes a real difference.”
Paul Reid, LCR Consulting

“Having worked with iD Creative to develop our new brand they were the obvious choice when we needed materials for our first in-person conference for a few years. From brief to print the service was end-to-end and the communication was easy and responsive.”
Russell Seymour, BASIS CEO

“We are incredibly pleased with Jane’s work on the PerfectFit Lick Mat designs. She went the extra mile, not only helping us get all the designs completed on time for the product launch but also sourcing unique packaging that adds a special touch to the product. Jane also designed an informative and user friendly booklet to accompany the product, showing her attention to detail and commitment to quality.”
Steph Chamings, PerfectFit Harness

“From the initial meeting to clarify the details and project timescales, through to the launch, there was a good understanding of our needs. With regular communication, Jane was always on hand to address queries. ID Creative Design have a list of trusted suppliers, which saved us time and also meant that designs were tailored to particular print media. The final design translated seamlessly across our website and on all printed material.”
Andrew Webb, Malvern Festival of Ideas

“iD Creative Design are flexible in their approach and able to work both collaboratively on projects as well as deliver precise tasks with specific requirements. They understood our brief so the designs include aspects of our brand history, which we love. We have learned that being creative is difficult, and the investment in professionals, such as iD Creative Design, is definitely worth it.”
Gary Howell, MorganWalsh

“iD Creative Design are flexible in their approach and able to work both collaboratively on projects as well as deliver precise tasks with specific requirements. They understood our brief so the designs include aspects of our brand history, which we love. We have learned that being creative is difficult, and the investment in professionals, such as iD Creative Design, is definitely worth it.”
Holly Gwyn, Rockfield Spirits Ltd

“The new logo and branding give my website and business card a new lease of life. I feel it enables me to really stand out as a creative professional.”
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