Minimalist Style

Designing a new logo and brand is always a challenge we take satisfaction in solving.Invizio are a small product design business, and for a team that relies on creativity, it’s essential they have an identity that reflects their high level of expertise. The brief was straightforward: create a sleek, minimalist logo and branding to run across their digital presence and printed stationery. Achieving a truly minimalist product design style requires significant consideration to strip away the unnecessary, leaving only the essential. Converting those business values into a graphic, visual message is precisely what makes a brand stand out. 

Minimalist design, maximum impact

To accurately reflect Invizio's ethos and quality of work, we built a brand around a palette of muted colours and a clean, minimalist font.We worked closely with the website designers to ensure the final site delivered high-level functionality while perfectly embodying this refined product design style. This process involved carefully selecting and editing product imagery to set the brand's tone. We even redrew a stylised map to ensure every detail fit the aesthetic. Crucially, we edited a bespoke video for the homepage to tell their story instantly and dynamically, ensuring their digital 'first impression' was as polished as their engineering.

Uniform and quality

Invizio now possesses a uniform identity to use across every touchpoint: their website, invoices, compliment slips, business cards, and even stickers for client parcels. Their branding had to reflect the precision and high-quality finish they apply to their own cutting-edge product design and niche engineering.

As a growing business, a powerful website and a cohesive product design style are imperative to set them apart from nationwide competitors. The result is a brand that feels as engineered and intentional as the products Invizio creates.

Take a closer look here: invizioproductdesign.co.uk