High Street Style
As a local graphic design studio we were delighted to be involved with the re-brand of one of Malvern’s most established high street stores. As Francis of Malvern has been trading for 85 years, the decision to make significant store changes meant that there was the need to update their overall image across printed material, online and their high street presence.
With our all round graphic design experience we knew how to achieve a new look that reflected the changes made within the business. Over the last 4 years we have worked with their team to design the corporate identity and branding that runs throughout the business. We‘ve also used our skills to create custom photos and created clever headlines for various advertising campaigns used in the local newspapers, magazines and external large format ads on the local high street. The brand guidelines are used internally for their stationery and email campaigns. Since the launch of the new branding, it has contributed to a change with consumer perceptions that fall in line with the store interiors and windows.