“Products are created in a factory but brands are created in the mind.”
Walter Landor, Designer and Branding Guru.
“Your brand is the single most important investment for your business.”
Steve Forbes, Forbes magazine.
A vintage feel
Ivy Cycle Works | Reviving a Legacy through Vintage Design
When Ivy Cycle Works launched in the heart of Malvern, they were doing more than opening a shop; they were reviving a legacy and completing a cycle of history. Operating out of a building dating back to the early 1900s, the brand required an identity that felt as though it had occupied those walls for a century, yet functioned seamlessly for the todays cyclist.
Our mission was to set the style for handmade cycles, reconnecting with the era when the original workshop was first established. To reflect the owner’s passion for UK-built bicycles, we drew from heritage aesthetics to create a bespoke badge logo. By drawing inspiration from the building’s Edwardian roots and our knowledge of design history, we achieved an authentic sense of vintage design that perfectly mirrors the revival of these handmade cycles.
The result was a bespoke vintage design badge logo that honours the natural cycles of craft and industry. By utilising a palette of muted, era-specific shop colours and timeless typography, we created a brand mark that doesn't just sit on a bicycle—it crowns it. This isn't just a logo; it’s a stamp of quality that reflects the passion, heritage, and unique craftsmanship found only in Malvern’s independent scene. It serves as a testament to the fact that while styles may change, the cycle of quality remains constant.
