“Products are created in a factory but brands are created in the mind.”
Walter Landor, Designer and Branding Guru.
“Your brand is the single most important investment for your business.”
Steve Forbes, Forbes magazine.
A vintage feel
Bespoke logo design by combining a strong British heritage, the unique quality of hands-on manufacture and an eye for detail. The name of the building from the early 1900s leant itself to the business, Ivy Cycle Works. Launching this local, independent bicycle business needed to be reflected in the ethos of the brand of the high-quality, hand built bicycles. Having a logo that looked like the average bike shop just wouldn't cut the mustard!
Our job was to bring that to life through a vintage badge/logo based on vintage colours of the shop. This helped reflect the heritage and passion of the brand to be used on these custom cycles.