High Street Style

As a specialist local graphic design studio, we felt the significance of being entrusted with the rebrand of one of Malvern’s longest-established retailers. With Francis of Malvern celebrating over 85 years of heritage, the evolution of the store needed to be reflected across all their marketing. Starting with the storefronts, the logo was the focal point for updating their visual identity, bridging the gap between a storied past and a modern retail future.

Our objective was to implement a cohesive high street branding style that resonated across every touchpoint, from printed collateral and digital platforms to their physical presence along the high street. Using our multi-disciplinary design experience, we developed a style that mirrored the internal changes of the business while respecting its historic roots.

Over four years, we collaborated with the team to curate a corporate identity and bespoke branding that flows through every part of the company, both in-store and online. Our creativity and understanding of different print processes provided an experienced perspective on colours, typography, and visuals. This included creating custom imagery and developing clever, engaging headlines for various advertising campaigns. These have been showcased in local newspapers and lifestyle magazines, as well as via high-impact, large-format displays that define their high street branding in the local area.

The new identity has successfully helped them develop their marketing across a new website and throughout the store interiors.