Why, how and when do I need a brief for my next graphic design project?
You may ask these questions when reading this... if so, help is at hand with some answers.
A well written, effective design brief will help keep your project running smoothly with communication on both sides, even if it changes. It ensures everyone involved is working to the same objectives and understand the goals of the project. We all want to run our businesses as efficiently as possible to create less stress and this is where a brief is essential.