Hands on approach
Hands on at Work is an long standing client and we were asked to update their style, over all look and design for their new website. We listened to their ideas to form the brief, which was to make their brand look unique in their market place. Some businesses use standard imagery which means it cannot reflect the personality of the business and can get lost amongst other brands. Kathy wanted us to capture the essence of Hands on at Work with a fun side to reflect her business and the team in the branding. Reducing stress is a big part of what drives the business and the need to get HR managers to be aware of possible solutions and increase the engagement in their workforce.
To create these visuals we combined strong images of people with fun illustrations to help convey the essence of Hands on at Work. Choosing bright positive colours as backgrounds and a handwritten font helps to give a less corporate feel to the branding. The logo we designed in 2011 remains unchanged as its such a strong identity with the business that has been used on business cards, leaflets, social media profiles and on the familiar T-shirts that are worn by the staff at events. Having a strong, consistent brand we believe helps to reinforce a businesses image without it dating.
Visit handsonatwork.co.uk to view the live website.