Projects include main Caplor energy logo, division logos, brand guidelines, bespoke diagrams to show how each renewable product works insitu; on website, in sales proposals and on marketing items. We've created a new brand to reflect the growth of the business, leaving the team to get on with their jobs. Saving time is so important when you're part of a rapidly growing business.
HOW WE HELPED A GROWING BUSINESS UPDATE THEIR BRAND
We've been working with Caplor from the start of this year when they needed help to build their brand. Renewable energy is a rapidly growing industry so the need for a unified, modern, clean identity was essential to stand out from their competitors. Caplor Energy specialise in supplying renewable energy products to businesses and domestic households to help reduce their energy costs. Their focus is to advocate a sustainable approach with an awareness of environmental and economic impact so it's important that their brand clearly reflects these values across their marketing.
We started from the ground up, working with their team to define what their objectives are to help direct us and create their unique brand style. With the expansion of the business the logo needed to be flexible to expand across all divisions and sit beside each other equally no matter where placed. We developed the brand guidelines to define how all the logos would work in harmony with each other, they are designed to create boundaries making sure all marketing is consistent across all departments, just as all the biggest brands do!
We are continuing to support their office, marketing and sales teams to make sure their values are communicated in a clear and consistent way as the items are rolled out. Creating a unified brand image with colours, fonts and images ensures their social media, marketing, advertising, website and sales material on or offline is instantly recognised and not lost!
As an ambitious business Caplor need to be at the forefront of people's minds with the rise in carbon neutral sources.
Why not take a look at the Caplor Energy website here to see just how pixel perfect the branding is?