Designing a new logo and branding is always a challenge we take satisfaction in solving. Invizio are a small product design business and being creative means it's essential to have an identity that reflects their level of expertise. The brief was to create a sleek, minimalist logo and branding to run across their digital presence and printed stationery. Achieving a minimalist look means there’s more consideration to strip out what's needed and what isn’t necessary. Converting your business values into a graphic, visual message is what makes your brand you stand out.
To reflect their ethos and level of work, a palette of muted colours and a minimalist font were used to complete the new branding. We worked with the website designers to achieve a website that had the functionality and minimalist style that followed the brief. Selecting appropriate product images that set the brand style on the website and even redrawing a stylised map all helps to achieve this. A bespoke video was edited and added to the home page to tell their story.
Invizio now have a uniformed identity to use on their website, invoices, compliment slips, business cards, purchase orders and even stickers for their parcels they send to clients. Their image had to reflect the quality of finish that they applied to their cutting edge product design and the quality of their niche engineering. As a small, growing business a website is imperative to set them apart from any nationwide competitors online. Take a closer look here: invizioproductdesign.co.uk
